visit to the ymca

The visit to the ymca was very helpful, it allows us as a team to understand the way it works, and the type of advertising/promotion that is required for this organization.

they hold evening activities for all different aged children. these nights include; takeaway, band/live bands, fancy dress, casual, internet and chat nights.

they also hold breakfast and after school clubs. they have a nursery which takes 3 months to primary school.

the friday night club is a rock night. however it tends to attract alot of emo/goth people. this is something that they would like to get away from. they would the ymca to be seen as something that is available for everyone, but most importantly there is no particular group that is targeted to go these nights. this is the most popular evening, so the older age groups tends to go the ymca the most, although they would like more members.

they have annual events, and take the children to the park for sports during half term.

the way they currently promote the ymca is;
-by word of mouth
-my space/facebook
-send emails about the friday night (rock nights)
-primary school visits and send letters to parents

the less serious any new promotion is the better. this is because it is aimed as teenagers, and they do not tend to listen or pay any attention to serious things.

the icon for the ymca is a simple y, the ymca is also refered to as the y by many of it's members.

they have a lot of volunteers and part time staff so it is something hard for them to go into schools, and corrects the image tags that are associated with the nights they hold. when the children are 18 they are no longer allowed to attend the ymca as a memeber, however, they encourage them to volunteer instead so they are still involved.